By Staff Reporter
Vast realisations were made during the Junior Parliamentary debate under the motion resonating with the years theme for world tourism day, “Rethinking Tourism” as government officials and junior parliamentarians shared ideas.
Calls were reiterated on the need to adopt mechanisms that enhance Zimbabwe’s tourism industry’s marketing and rethinking inline with the global technological boom.
“Identifying all our tourism destination’s remains key to unlocking the greatest possible tourism potential of Zimbabwe as I had seen a lot of not so marketed attractions like Makurumure Falls in Mashonaland East.” The Minister of Environment Tourism and Hospitality Hon Mangaliso Ndlovu said.
Furthermore, “There is need to raise awareness on all attractions that are in Zimbabwe including the less marketed. We also need to be aware of the demand to be in sync with the growing technological age.” Zimbabwe Tourism Authority, ZTA CEO Winnie Chanyuka said.
“Tourism was noted as an inclusive sector as it availed opportunities for women, youth, the disabled. The Sector is also a key employer for the youth.” Deputy Minister of Tourism and Environment Barbara Rwodzi.
The Deputy Minister of Information and Publicity and Broadcasting Services emphasised how negative media perceptions that were being peddled media and social media users was argued to potentially soon meet their demise as the Auditor General’s office was currently drafting the Media practitioner’s bill.
The need to have Indigenous citizens central in the marketing of destination Zimbabwe was viewed key in the availing of Indegenous tourism growth while advancing knowledge on destinations for better marketing.
Parliament emphasised that the inaugural debate will be put into the Ministry’s annual diary to cut the gap between the Junior and senior parliamentarians.