By Edward Makuzva
State owned mobile telecommunications service provider NetOne has introduced an exciting and relevant innovation, Hurudza/Umlimi Omkhulu, a new Agricultural platform for farmers that allows them to subscribe and get access to diverse information in the farming ecosystem.
Netone Head of Marketing and Public Relations, Roselyn Chisveto stated that the Hurudza/Umlimi Omkhulu platform is here to address a number of the farmer’s pain points, these include, but not limited to, inadequate access to extension services that is technical advice on farming and connecting farmers to necessary inputs and services to support their agricultural production.
“Another element addressed by this innovation is the issue of limited real time operational information on pricing and markets, information on the prevailing diseases and cures, haphazard and uncoordinated agricultural processes, which affect yield quantity and quality.” Chisveto highlighted
“The platform will also eradicate the “middle man” effect thereby increasing profit margins for the farmer. Meaning farmers will also not be found wanting in terms of Agricultural regulations, caused by weak communication links to direct networks within the ecosystem, NetOne Hurudza/Umlimi Omkhulu is the only way for any farmer”, Chisveto explained.
Chisveto highlighted that the Hurudza/Umlimi Omkhulu Smart Agriculture platform also provides a marketplace which gives an opportunity to the farmers to access information on the number of players in the market, opportunities to Farmers, Governments, and Agricultural produce suppliers locally and internationally. The platform allows one to have access to information provided related supporting industries for farm inputs, equipment and financiers.
She said to access the Hurudza/Umlimi Omkhulu USSD platform the subscriber opts into the premium Agro Tips via the short code *140#.
Chisveto added that subscribers also have the freedom to opt out of the service as and when they wish. The content service shall be auto-renewal enabled to ease opt-ins for lapsed subscriptions for subscribers.
The veteran Netone Head of Marketing and Public Relations said Hurudza/Umlimi Omkhulu content services are available on two packages, that is weekly and monthly subscriptions. Weekly subscriptions shall be awarded a bonus of 10 free SMS & monthly subscriptions shall be awarded a bonus of 10 On-Net Mins.
She added that this NetOne innovation will capacitate every farmer to have access to information despite their location or whether one has a smart phone or a Kambudzi phone as it is also accessed through USSD. Adding to that, because of its affordability, no one in any place is left behind.
“This is also in line with NetOne’s CSI Empowerment pillar to bridge the digital divide when it comes to access to information and to connect the unconnected.
“Following the recent World Telecommunications Day celebrations the elderly are also not left behind now they can plan for winter farming , pfumvudza all at ease.
“Efforts are underway to educate the elderly on the use of ICTs and such platforms as Hurudza Umhlimi Umkhulu will certainly add value to communal farmers. Farming is now a click away”,Chisveto explained.
Meanwhile, NetOne is changing people’s lives bringing convenience, it’s your number one digital solutions network.