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Rick Ross Show Fosters Regional Tourism

By Tatenda Mujeyi
The Better Brands and Roar Entertainment coordinated Rick Ross Show set for Harare on the 17th of November is expected to foster for regional tourism as inquiries from regional entertainment enthusiasts has been high amidst the positive ticket sales and hype.

The ‘Teflon Don’, ‘Port of Miami’ hip hop hit marker is expected to headline the Zimbabwe and arguably Southern African entertainment calendar for November as hip hop fans and organisers are eagerly anticipative of the lifetime opportunity the show avails as international artist’s who usually grace Zimbabwe are from the Ragga and Reggae genre.

In an exclusive interview with this publication the organisers emphasised that there have been a lot inquiries from the region with Ghana, Kenya, Malawi constituting considerable percentage of the inquiries despite Zambia constituting the bulk of the enquiries.

Roar Entertainment’s Public Relations and Marketing Manager said, “We are having inquiries from individuals purchasing our tickets on our website from Botswana, Malawi, Namibia and South Africa but primarily Zambia has had the most interest. It showcases how entertainment is a key driver of tourism in Zimbabwe.” The Organisers, Roar Entertainment’s Communications and Public Relations Manager Dumisani Chihoto said.

Ticket sales have been commendable as the organisers reported an above 60% sales rate as the VVIP tickets have sold out while ordinary tickets are at 70% with the VIP tickets at 50%.

“We have been having good ticket sales, VVIP tickets are sold out, VIP tickets are on 50% and general access tickets are on 70%.” The organisers Public Relations Manager further emphasised.

The organisers emphasised their people centred approach to the show as they had reduced the prices and devised a package to specifically cater for the tertiary education student’s who would have found the ordinary prices as exorbitant.

“We have reviewed our prices downwards for the general public with the view of accommodating a lot of people to come as we understand that this is a lifetime opportunity for certain people to see such an act.” Chihoto also emphasised.

The organisers guaranteed continued promotion of music shows and promised another surprise artist in December and a local artists act to cater for the festive season entertainment needs.

Entertainment tourism remains a farfetched reality for the ordinary Zimbabwean as the booking of International artist’s remains a privy of the few owing to high booking costs with South Africa remaining the only notable destination for international entertainment acts.

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