The Zimbabwe Tourism Authority will for the first time this year participate at the
MATTA FAIR in Kuala Lumpur Malaysia. The Malaysian Association of Tour and Travel
Agents (MATTA) is being held from 17 – 19 March 2023.
MATTA Fair KL is an annual travel fair is organized by the Malaysian Association of
Tour and Travel Agents (MATTA). It is the biggest travel fair in the country and is
attended by wide range of visitors. The fair aims to promote the tourism industry in
Malaysia and connect travellers with tour operators, hotels, airlines, and other service
providers.
“The Zimbabwe delegation is being led by ZTA’s Executive Director for International
Marketing, Jeffreys Manjengwa, and is looking forward to reconnecting with existing
contacts and establish relationships with new trade and media and increasing
destination awareness.
This participation is part of re-engagements and engagements
efforts between Zimbabwe and Malaysia leading to attracting investments and new
tourism initiatives.
The premier travel exhibition provides global exposure and boundless business opportunities for destinations. The show attracts more than 100,000 visitors from Malaysia, ASEAN, and the rest of the world. This is certainly another opportunity for the destination to attract new investments and penetrate huge
Asian source markets seeking adventure holidays in Africa,” said Godfrey Koti, Head
Corporate Affairs.
“There are several inbound and outbound tour operators based in Malaysia seeking
business relations with Tourism Boards in Africa to increase their packages across the
continent They specialise in leisure travel, business travel and conferencing business
units provide full-scale travel, and destination management services through
experienced travel professionals with vast experience in the hospitality and tourism
industry. We’re simply looking at positioning the destination in that market in line with
oour tourism recovery and growth strategy,” he added.
Matta Fair this March is expected to be even bigger and better than the previous years.
The fair has shifted to a new location covering 37,000 sqm, setting a new record as
the largest international travel fair in the region! It will also feature over 500 travel
and hospitality businesses from all over the world.
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